Privacy Policy

Last updated: December 22, 2025

Welcome to Pet and You (petandyou.co.uk). We respect your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, and protect your information when you visit our website.

1. Information We Collect
1.1 Information You Provide

We may collect the following information when you use our website:

  • Name
  • Email address
  • Comments and feedback
  • Newsletter subscription information
  • Pet-related information you choose to share (e.g., pet type, breed, age)
  • Any other information you voluntarily provide through contact forms, comments, or surveys
1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Visit time and date
  • Pages you visit and time spent on pages
  • Referring website
  • Geographic location (country/city level)
  • Interaction with advertisements and content
  • Search queries within our site
2. How We Use Your Information

We use the collected information for the following purposes:

  • To deliver and improve our content and services
  • To send newsletters and promotional emails (if you have consented)
  • To respond to inquiries and comments
  • To analyze website performance and user behavior
  • To personalize your experience and show relevant pet care content
  • To display personalized advertisements
  • To improve our pet care guides, product reviews, and recommendations
  • To detect and prevent fraud or abuse
  • To comply with legal obligations
3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and serve personalized advertisements.

Types of Cookies We Use:
  • Essential cookies: Necessary for basic website functionality
  • Analytics cookies: Help us understand how visitors use the website (e.g., Google Analytics)
  • Advertising cookies: Used to display relevant advertisements based on your interests
  • Social media cookies: Enable sharing content on social platforms
  • Preference cookies: Remember your settings and preferences
  • Functionality cookies: Remember your choices and improve your experience

You can manage or disable cookies through your browser settings. However, disabling cookies may affect your experience on our website, including the ability to view certain content or use specific features.

4. Affiliate Programs
4.1 Amazon Associates Programme

Pet and You is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk and other Amazon websites globally (including Amazon.com, Amazon.de, Amazon.fr, etc.).

When you click on Amazon affiliate links and make a purchase, we may earn a small commission at no additional cost to you. These commissions help support the maintenance, hosting, and operation of this website, allowing us to continue providing free pet care content.

We only recommend products we genuinely believe will benefit pets and their owners, or products we have personally researched and evaluated. However, we cannot guarantee the accuracy of product information, pricing, availability, or customer reviews on Amazon’s website.

4.2 Other Affiliate Relationships

We may also participate in other affiliate marketing programs with various pet-related retailers, brands, and services. These may include but are not limited to:

  • Pet food and treat suppliers
  • Pet supply retailers (toys, accessories, grooming products)
  • Veterinary and pet health services
  • Pet insurance providers
  • Training and behaviour resources
  • Pet technology and gadgets

When you purchase through our affiliate links, we may receive compensation. All affiliate relationships are disclosed, and we maintain editorial independence in our content and recommendations.

5. Advertising and Monetization

We use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites to provide advertisements about goods and services of interest to you.

Advertising Partners May Include:
  • Google AdSense: Contextual and display advertising from Google
  • Mediavine, AdThrive, Ezoic: Premium ad management platforms (if applicable)
  • Social media advertising: Facebook, Instagram, Pinterest ad networks
  • Other ad networks: Various third-party ad exchanges and networks
What Information Advertising Partners Collect:

These advertising partners may collect and use information through cookies, web beacons, pixels, and similar technologies to:

  • Deliver personalized advertisements based on your browsing behavior and interests
  • Measure ad performance, impressions, and effectiveness
  • Prevent fraud and ensure ad quality
  • Build audience profiles and segments for targeted advertising
  • Track conversions and user interactions with ads
  • Optimize ad placement and bidding
Opting Out of Personalized Advertising:

You can opt out of personalized advertising by visiting:

Please note that opting out does not mean you will see fewer ads; it means the ads you see will be less relevant to your interests.

6. Third-Party Services and Links

Our website may contain links to external websites or use third-party services such as:

  • Google Analytics and other analytics platforms
  • Social media platforms (Facebook, Instagram, Pinterest, Twitter, YouTube)
  • Email marketing services (Mailchimp, ConvertKit, MailerLite, etc.)
  • Content delivery networks (CDNs)
  • Video hosting platforms (YouTube, Vimeo)
  • Comment systems (Disqus, Facebook Comments, WordPress native comments)
  • Form builders and survey tools
  • Social sharing widgets
  • Pet care resources and veterinary information sites

These third-party services have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.

7. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share information with:

  • Service providers: Companies that help us operate our website (hosting, analytics, email services, advertising, security)
  • Advertising partners: As described in Section 5 above, for the purpose of serving targeted advertisements
  • Legal requirements: When required by law, subpoena, court order, or to protect our rights, safety, and property
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
  • With your consent: When you explicitly agree to share your information for a specific purpose
8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure server infrastructure with SSL/TLS encryption (HTTPS)
  • Regular security assessments and software updates
  • Access controls and authentication requirements
  • Firewall protection and intrusion detection
  • Data backup and recovery procedures
  • Employee training on data protection and security

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Under applicable data protection laws (including UK GDPR and Data Protection Act 2018), you have the following rights:

  • Right of access: Request a copy of the personal information we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete information
  • Right to erasure (right to be forgotten): Request deletion of your personal information
  • Right to restrict processing: Request limitation of how we use your data
  • Right to data portability: Request your data in a structured, commonly used, machine-readable format
  • Right to object: Object to processing of your personal data for certain purposes (e.g., direct marketing)
  • Right to withdraw consent: Withdraw your consent at any time where processing is based on consent
  • Right to opt-out: Unsubscribe from marketing emails or opt-out of personalized advertising
  • Right to lodge a complaint: File a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us through the contact form on our website. We will respond to your request within the timeframe required by applicable law (typically one month).

10. Email Communications and Newsletters

If you subscribe to our newsletter or email list, we will send you:

  • Regular updates with new pet care articles, guides, and tips
  • Exclusive content and resources not available on the website
  • Pet care reminders and seasonal advice
  • Promotional emails about pet products, services, or special offers
  • Information about affiliate products and recommendations
  • Surveys and feedback requests

You can unsubscribe from our emails at any time by:

  • Clicking the “unsubscribe” link at the bottom of any email
  • Contacting us through our contact form to request removal
  • Managing your subscription preferences through our email service provider
  • Replying to any email with “unsubscribe” in the subject line

Please note that even if you unsubscribe from marketing emails, we may still send you transactional or administrative emails (e.g., responses to your inquiries).

11. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this privacy policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

  • The type of information collected
  • The purpose for which it was collected
  • Legal, regulatory, tax, or accounting obligations
  • Legitimate business interests (e.g., fraud prevention, security)
  • Your relationship with us (active subscriber vs. one-time visitor)

When we no longer need your personal information, we will securely delete or anonymize it.

12. Children’s Privacy

Our website is not directed at children under 16 years of age. While some of our content may be relevant to families with children and pets, we do not knowingly collect personal information from children under 16. We expect parents or guardians to supervise their children’s online activities.

If you believe we have collected information from a child under 16, please contact us immediately through our contact form, and we will take prompt steps to delete such information from our systems.

13. International Data Transfers

Your information may be transferred to, stored on, and processed by servers and service providers located outside the United Kingdom, including in countries that may not have the same level of data protection laws as the UK.

By using our website, you consent to the transfer of your information to these locations. We ensure appropriate safeguards are in place to protect your data during international transfers, including:

  • Using service providers that comply with international data protection frameworks
  • Implementing standard contractual clauses approved by regulatory authorities
  • Ensuring adequate security measures are maintained
  • Complying with UK GDPR requirements for international transfers
14. UK Data Protection Rights

As a UK-based website, we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You have the rights listed in Section 9 above.

Legal Basis for Processing:

We process your personal information based on the following legal grounds:

  • Consent: You have given clear, informed consent for processing your personal data for specific purposes (e.g., newsletter subscription)
  • Legitimate interests: Processing is necessary for our legitimate business interests, such as improving our website, preventing fraud, or direct marketing (where permitted)
  • Legal obligation: Processing is necessary to comply with legal or regulatory requirements
  • Performance of contract: Processing is necessary to fulfill our obligations to you

You have the right to withdraw consent at any time, and you may object to processing based on legitimate interests. To exercise your UK GDPR rights or to file a complaint, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk.

15. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including those listed in Section 9 above. The same legal basis for processing described in Section 14 applies to EEA residents.

16. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that lets you tell websites you prefer not to have your online activities tracked. Due to the lack of uniform industry standards and technical specifications, we currently do not respond to DNT signals.

However, you can control tracking and advertising through:

  • Browser settings and privacy controls
  • Cookie management tools
  • Ad network opt-out mechanisms (described in Section 5)
  • Privacy-focused browser extensions
17. User-Generated Content

Our website may allow you to post comments, pet stories, reviews, and other user-generated content. Please be aware that:

  • Any information you share publicly may be viewed by other users and website visitors
  • We are not responsible for how others may use information you voluntarily disclose publicly
  • We reserve the right to remove content that violates our terms of use or community guidelines
  • Posted content may be retained in our systems even if you delete it, for backup and legal compliance purposes
  • Your username or display name may be associated with your posts
  • Pet photos and stories you share may be visible to the public

Please exercise caution and discretion when sharing personal information about yourself or your pets in public areas of our website.

18. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last updated” date at the top.

We encourage you to review this policy periodically to stay informed about how we protect your information. For significant changes that materially affect your rights or how we use your information, we may provide additional notice through:

  • Email notification to registered users and newsletter subscribers
  • Prominent banner or notice on our website homepage
  • Pop-up notification when you visit the website
  • Social media announcements

Your continued use of our website after any changes indicates your acceptance of the updated privacy policy.

19. Contact Us

If you have questions, concerns, or requests regarding this privacy policy or how we handle your personal information, please contact us through the contact form on our website.

We take privacy concerns seriously and will respond to your inquiry within a reasonable timeframe, typically within 30 days (or sooner as required by applicable UK law).

For specific data subject requests (access, deletion, correction), please provide sufficient detail to help us locate your information and verify your identity.

Data Controller: Pet and You (petandyou.co.uk)

Supervisory Authority: If you are based in the UK, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk or call 0303 123 1113.

Affiliate Disclosure Summary: Pet and You participates in affiliate programs including the Amazon EU Associates Programme. This website contains affiliate links, and we may earn commissions when you purchase through these links at no additional cost to you. We only recommend products and services we genuinely believe will benefit pets and their owners.

Advertising Disclosure: This website displays advertisements served by third-party advertising networks. These ads may be personalized based on your interests and browsing behavior.

By using petandyou.co.uk, you acknowledge that you have read, understood, and agree to be bound by this privacy policy and our use of cookies and tracking technologies as described above.